BRANDING INITIATIVE

Input Needed: Join a Focus Group


“Branding” is the process of creating a strong, positive perception by combining such elements as logo, design, mission statement, and a consistent theme throughout all communications and marketing.


West Branch Community Development Group has received a technical service grant from Iowa Main Street and will host Arnett Muldrow & Associates to conduct a branding and marketing technical visit for West Branch, Iowa. The purpose of WBCDG’s rebranding effort is to create a consistent image package for the community and its partners to use to continue to build local pride, recruit investment to the community, and help citizens realize our future.

The marketing and branding resource workshop will begin on Monday, September 26 with a series of virtual round table meetings with various stakeholder groups.  WBCDG would love to invite community members to share opinions about this place you call home! 

Round Table for Businesses
Ideal for West Branch business owners and managers. 

Mon. Sep 26, 2022  at 9:00 AM
Zoom Link

Meeting ID: 897 7379 1982 
Passcode: 844930 

Round Table for Community Organizations & Leaders
Ideal for local leaders such as City, School and NPS staff as well and members of West Branch service organizations. 

Tues. Sep 27, 2022  at 11:00 AM

Zoom Link

Meeting ID: 874 3121 7541 
Passcode: 796957 

Round Table for Residents

Ideal for any West Branch resident with interest in promoting our community for the good of the whole. 

Tues. Sep 27, 2022 at 6:00 PM

Zoom Link

Meeting ID: 835 6426 6427 
Passcode: 140264 

Missed the Round Table but still want to participate? A final input session will be held on Wednesday, September 28th at Noon. Please contact Jessi Simon, WBCDG Executive Director at mainstreetwestbranch@gmail.com or 643-7100 for Zoom link. 

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